Underclub is a designer underwear subscription service that supports their community in feeling their most confident, badass selves. The brand uses its platform and voice to highlight the beauty and value of diversity across colors, shapes and sizes.

Ella Creative supported ongoing social media content development and brand storytelling including photoshoot direction, content calendar, launch messaging and custom video assets. Within two months of new strategy development and implementation, Underclub saw a 360% increase in social media engagement. Ella Creative also introduced new project management tools and workflows such as Asana to keep teams and projects aligned across departments.